Key concept

Key concept

-‘Road men’ / gang

-Uneducated 

-Loud

-Disrespectful 

-Agressive

-Think everyone is afraid of them

-Riot 

-Unfashionable 

-Dodgy 

-Intimidating

-Violent

-Bullies

-Suspicious

Media concept:

-Media language 

-Institution 

-Audience 

-Representation 

Institution

-makes a lot of money

-Warner Bros

-media business

-bbc

-Disney

-companies that create media related things.. e.g. films, tv programs.

-not always to entertain us

-bbc do not have any sponsors as we pay for them

(not there to make money)

-media production is done by organisation. these organisations make the product, sell it and then advertise and distribute it. The type of induction can infulence the media.

Audience

-different types of viewers

-effect

-the people that consume media. all people who experience a media product form part of its audience.

-people the product is aimed at.

-audience study turns attention on how people receive these communication. you will learn when studying popular music about how audience are targeted by Record companies, or about the way two papers present the same story when studying newspapers.

Representation

-how the movies look

-genre

-titles of movies

-how it comes across

-sponsorship

-advertisements

-media products present us with information about the world.

-this is information has to be selected and shaped towards what we see or hear

-media production mean that all information is represented 

Media language

-auto cues

-the words, images and sound productions

-how the media has been constructions

-how the media communicates with us.

-camera movement  (reasoning behind it) and editing

- how the camera moves for a certain scene or to portray a certain imagine.
-the difference in the sound may be, in a horror film, to create tension or suspicion.
-the way they must edit it is to show the audience an imagine or for the entertainment- which is very important